About Beverly Jurenko, MBA, PCC
Professional. Direct. Qualified.
Welcome! I am an executive and leadership coach based in Asheville NC and the founder of Beverly Jurenko Coaching. If you are reading this, you may be here because something in your work or life is changing. Maybe you are stepping into a bigger role, avoiding a decision, or sensing that something you are doing feels off. Whatever brings you here, you don't have to figure it out all on your own.
Working with me as your executive coach gives you the space to find your center in the midst of the daily hustle so you can think more clearly and explore what may be getting in your way. Together, we can examine the assumptions, habits, fears and patterns that influence how you lead and make decisions. My role is not to tell you what to do. It's to help you see more clearly so you can move forward in a way that feels right to you.
I bring to this work more than 25 years of experience across corporate, nonprofit, entrepreneurial, and international settings. I've been a vice president, an award-winning entrepreneur, a serial expat, a board member, a wife and a mother. I know what it is like to navigate significant transitions, balance competing priorities, work across cultures, and make important decisions without having all the answers.
My professional background includes senior leadership roles in energy and private equity, startups, and entrepreneurial ventures, and nonprofit and community organizations. Today, my clients range from C-suite executives at publicly traded companies to founders and business owners in Appalachia. I also coach entrepreneurs through Mountain BizWorks, including teaching its Business Foundations course in Spanish.
I became a professional coach in 2020 and hold the Professional Certified Coach (PCC) credential from the International Coaching Federation. I trained as an ontological coach with the Academy for Coaching Excellence and am an Advanced Enneagram Practitioner with Integrative Enneagram Solutions. I also hold a BA in Economics and Russian/East European Studies, cum laude, from Yale University and an MBA from Harvard Business School.
You don't have to have a specific problem to benefit from coaching. Sometimes the most valuable time to have a coach is when things are going well but you know you are capable of something more.
If you are ready to slow down, get curious, and take a fresh look at what's next, I would be glad to explore whether working together makes sense for you.
Career Background
I've had the privilege of working with multinational corporations in the energy and finance sectors across the US, Central and South America, Europe, and Russia. Among the notable companies are Anadarko Petroleum Corporation, Enron Corp., Prudential Investment Corporation, and BancBoston Capital, to name a few.
In a unique experience, I found myself as the only woman on a team of oil experts from Amoco, stationed in Siberia for extended periods. Our mission involved negotiating a production sharing agreement for a project with a recoverable 1 billion barrels of oil.
During my tenure as the head of the Buenos Aires office for BancBoston Capital, I served as a Vice President and junior partner in a private equity firm, overseeing investments exceeding $1 billion annually. Notably, I played a pivotal role in leading due diligence for a wind turbine acquisition in Germany while at Enron. In my role as a Director in Credit, I applied Monte Carlo simulations to identify and price risks.
My international ventures also took me to Brussels and the Washington DC area, where I worked as a contractor for a Japanese startup focused on monetizing patented heat recycling technology.
Prior to establishing Inside Edge, I served as the Director of Diversity & Inclusion for Anadarko, reporting directly to the CEO and the Executive Committee. My journey has been diverse, spanning continents and industries, and each experience has contributed to my versatile skill set.
Speaking and Writing
I'm open to speaking engagements, workshops, and training sessions. Some notable events I've spoken at include Mountain BizWorks, the YMCA Western North Carolina, the Society of Petroleum Engineers, EDP Renewables, the Women's Global Leadership Conference, the National Diversity Council, the Energy Inclusion Council, and the Asheville Chamber of Commerce.
When moderating panels, I focus on fostering collaboration and building a sense of community among participants, enhancing the overall audience experience. Additionally, as an NC Idea Ice House Entrepreneurial Mindset Gold Level Facilitator, I lead courses on the entrepreneurial mindset.
My written work has been featured in various regional publications, including The Envoy Guide, WNC Business Magazine, and Carolina Spark Magazine.
Certifications
Guiding Principles
Commitment
Integration
Commitment
Coaching is a collaborative process that yields tangible results over time through mutual commitment from both client and coach. Real growth in how you lead takes sustained reflection, practice, and periodic adjustment. Stark change rarely occurs in a single conversation since patterns are built and reinforced over decades. I will work wi
Coaching is a collaborative process that yields tangible results over time through mutual commitment from both client and coach. Real growth in how you lead takes sustained reflection, practice, and periodic adjustment. Stark change rarely occurs in a single conversation since patterns are built and reinforced over decades. I will work with you and support you from your first breakthrough through your next setback, believing you are fully capable of becoming the leader you are meant to be. You can expect consistency, compassion, and encouragement from me even when progress is not linear.
Courage
Integration
Commitment
In leadership, the path forward is often unclear, and taking action requires courage. However, courage and fear are not opposites. They coexist. Fear serves a purpose because it is precisely what prevents us from being reckless. Those who feel no fear can be the ones who miss the risk in the room because they are completely focused on bei
In leadership, the path forward is often unclear, and taking action requires courage. However, courage and fear are not opposites. They coexist. Fear serves a purpose because it is precisely what prevents us from being reckless. Those who feel no fear can be the ones who miss the risk in the room because they are completely focused on being right or successful. In our sessions, we will treat fear as information rather than a flaw, and build your capacity to gain clarity and act in spite of it, moving you toward your goals through courageous, authentic action. John Wayne said "courage is being scared to death, but saddling up anyway."
Integration
Integration
Integration
Behavioral patterns are like grooves in a record, at best, and ruts in a road, at worst. Following the groove probably worked in the past, but without an integrated response that asks "what is different this time?" the automatic response may fall short of the optimal. Repeat the response long enough and you may start falling into reactivi
Behavioral patterns are like grooves in a record, at best, and ruts in a road, at worst. Following the groove probably worked in the past, but without an integrated response that asks "what is different this time?" the automatic response may fall short of the optimal. Repeat the response long enough and you may start falling into reactivity. For those prone to decisive action, the benefit of time gained in making a decision may be offset later by having to reconsider aspects that were ignored. Integration does not mean slowing down for its own sake. It is a tool to build awareness. I will work with you to uncover what is playing automatically so you can recognize the groove and choose, deliberately, whether to follow it or set a new course.